Stores & Stockists

Founded by British designer, Lucy Aylen in 2009 with two flagship stores in East London and New York running alongside a global online business. With community at the heart of the brand, NFD strives to help their customers feel the best version of themselves through feel good dressing.
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New York Store

The only place in the city to shop a full extended size range (US 2-24)

243 Elizabeth Street, SoHo, Manhattan, New York, 10012

Mon - Sat 11 am - 7 pm | Sun: 11 am - 6 pm

Store phone number: 646 590 2125

Book styling appointment: https://calendly.com/neverfullydressednyc/

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UK Store

60 Queen's Rd, Buckhurst Hill, IG9 5BY
(2 min walk from Buckhurst Hill train station)

Opening times: Mon - Sat: 10 am-5 pm / Sun: 10:30am - 4:30pm

Store phone number: 07350 456965

Call the store to book an exclusive styling session with Sophie - available on Mondays and Tuesdays!

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East London Pop up

Back to where it all started!

On the last Sunday of every month.

Old Spitalfields Market, 16 Horner Square, London E1 6EW

"I have watched them grow over the years and they have not lost their exceptional customer service or become another faceless brand! They cater for all shapes and sizes & ethnicities."

@MICHAELA