image

About Us

Shop Now Shop Now

A feel good, female-founded fashion brand, offering multi-wear styles in inclusive sizing UK 6-28, US 2-24 to celebrate and empower everybody. Available globally and in our flagship London and New York stores.
image

Feel Good Dressing

Never Fully Dressed is more than just a fashion brand. We’re a female-founded community that celebrates and empowers everybody.

We develop all fabrics, design all prints in-house, and inclusively offer all of our ranges in sizes UK 6-28, US 2-24 available globally and in our flagship London and New York stores.

We are passionate about feel good dressing. It is a beautiful tool to help our community unlock their confidence. We offer multi-wear product, creating styles with longevity and versatility.

Our customer is our influencer; We value their voice in our brand, taking inspiration from their stories and needs. Charity has always been at the heart of what we do, and our community has enabled us to help so many others…either supporting various causes financially, volunteering, or raising their voice. It is an arm of the brand, that the body would not serve without.
image

Our Story

Lucy, born in 1984 to market traders in East London, began her fashion journey in 2009 when her granddad bought her a sewing machine. She started customising clothing in her parents' attic, selling them at markets like Portobello and Spitalfields, where the brand’s signature multi-wear designs were born. By 2012, Lucy expanded her inventory with help from a local seamstress and launched the iconic Boob Tee on Instagram. Over the years, Never Fully Dressed grew rapidly, with notable milestones including Topshop launches, celebrity endorsements (Beyoncé, Kendall Jenner, Emma Roberts), and pop-ups worldwide. We started getting recognition for our community focus, inclusivity, and sustainable practices. NFD continued to expand, opening flagship stores in the UK and US, collaborating with influencers and brands, and winning several awards, including the Drapers ‘Women’s Wear of the Year’ in 2024. Now celebrating 16 years, we are so excited to see what the future holds!
image

“My grandparents were seamstresses in the East End and my parents were market traders, so I was bought up on the shop floor. My grandad bought me a sewing machine to start making things that I sold at Portobello Road and Spitalfields markets and from there the word-of-mouth buzz grew and so did we.”

Lucy Aylen, CEO & Founder
image

Our Community

A brand powered by women, made for women.

Community has always been at the heart of Never Fully Dressed. We value the customers voice in our brand, actively encouraging discussions and organising in-person events to take inspiration from their stories and needs.

Charity

Our charity partnerships are a key part of our community engagement. Over the past years we have supported several charities through the sale of our Charity T-shirts raising over £60,000. 

As we grow, we feel it is important that our community programmes grow alongside us. We have so many exciting fundraising and educational charity activities planned for 2025, we can't wait to get started and want to give a huge THANK YOU to all our charity partners for their amazing work!

"I don’t remember the last time I had as much fun getting dressed as I do when I put on your pieces. Especially since I gained quite a bit of weight and was struggling finding quality, unique, beautiful clothes to fit me....I’ve never worn anything from you that didn’t garner compliments and at least one person asking “OMG where did you get that?!” And I love it because I can’t wait to tell them about your brand!"

Customer quote from @Iambrittany_xo
image

Visit Us

With stores in the UK, US and a range of stockists all over the world, find a store near you!

Store Locator
image

Join Our Team

Ready to be part of a fashion-forward team? We are always looking for passionate, creative individuals to join our staff! If you have a love for style, innovation, and making an impact in the world of fashion, we want to hear from you. Bring your unique talents to a brand that celebrates bold, empowering looks, and help us shape the future of women’s fashion.

Find Out More

image

WE WON! ‘Womenswear brand of the year'

“This business is making wonderful progress with a strong brand identity and clear handwriting. The energy behind the brand is infectious, creating a brilliant community of women, led by a passionate female founder.” Drapers Award Judges

Follow us to see more styling content, behind the scenes footage and the latest collection drops!