Stores & Stockists

Founded by British designer, Lucy Aylen in 2009 with two flagship stores in East London and New York running alongside a global online business. With community at the heart of the brand, NFD strives to help their customers feel the best version of themselves through feel good dressing.

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New York Store

243 Elizabeth Street, SoHo, Manhattan, New York, 10012

Mon - Sat 11 am - 7 pm | Sun: 11 am - 6 pm

Store Phone number: 646 590 2125

Book styling appointment: https://calendly.com/neverfullydressednyc/

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UK Store

60 Queen's Rd, Buckhurst Hill, IG9 5BY
(2 min walk from Buckhurst Hill tube)

Opening times: Mon - Sat: 10 am-5 pm / Sun Closed

Store Phone number: 07350 456965

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East London Pop Up

Back to where it all started!

On the last Sunday of every month.

Old Spitalfields Market, 16 Horner Square, London E1 6EW

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Fenwick Newcastle

You can now shop all things NFD at Fenwick Newcastle!

39 Northumberland St, Newcastle upon Tyne NE1 7AS

Opening Times: Mon, Tues & Sat: 9am - 7pm / Wed & Fri: 9am - 9pm / Sun: 10:30am - 5pm

"I have watched them grow over the years and they have not lost their exceptional customer service or become another faceless brand! They cater for all shapes and sizes & ethnicities."

@MICHAELA