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About Never Fully Dressed

A feel-good, female founded fashion brand, offering multiwear styles in inclusive sizing UK 6-28, US 2-24 to celebrate and empower everybody.

Available globally and in our flagship London & New York stores. 

  • Our Community

    Our Story

    Founded in 2009 by Lucy Aylen, Never Fully Dressed started as a market stall...

    “My grandparents were seamstresses in the East End and my parents were market traders, so I was brought up on the shop floor. My grandad bought me a sewing machine to start making things that I sold at Portobello Road and Spitalfields markets and from there the word-of-mouth buzz grew and so did we.”

    - Lucy Aylen

  • Who we are

    We’re more than a fashion brand, we’re a female-founded community creating clothing to empower everybody.​

    Our feel-good prints and multi-way product are designed in-house with passionate attention to detail. We truly believe our integrity of design and commitment to quality is rare at our price point. Our extended size range has helped create a safe, celebratory space where every size, shape, and age can shop with joy.​

    Our mission is to create positive social and environmental change for our people and planet, through continuous improvement, collaboration and transparency

  • Our Customer Is Our Influencer

    People have always been at the heart of Never Fully Dressed. Our customers’ voice is woven throughout the brand. Feedback has allowed us to tailor the brand around our customers’ stories and needs. From our inclusive size range, to models representing our diverse community. We believe everybody should have access to feel good dressing. Through charitable partnerships, events and collaborations, we create meaningful connections and positive impact. We invest in the wellbeing and development of our team. We work with suppliers who share our expectations around employee safety, fair pay, and respectful working conditions.Through clear standards and independent audits, we help ensure the people who make our clothes are treated fairly and with care.

      Our Values

      How we show up. How we work. How we lead
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      We approach everything with 

      honesty, transparency and respect.

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      We have a growth mindset, personally and professionally, approached through innovative and progressive thinking.

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      We are an interconnected team 
      and support each other.

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      We are grateful for each other, 
      our relationships, our communities and opportunities.

      From Lucy (CEO & Founder)
      'My grandparents were seamstresses in the East End and my parents were market traders, so I was brought up on the shop floor. My grandad bought me a sewing machine to start making things that I sold at Portobello Road and Spitalfields markets and from there the word-of-mouth buzz grew and so did we.'
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      Visit Us in Store

      Our Stores

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