Stores & Stockists

Founded by British designer, Lucy Aylen in 2009 with two flagship stores in East London and New York running alongside a global online business. With community at the heart of the brand, NFD strives to help their customers feel the best version of themselves through feel good dressing.

London (Black Friday Outlet Store)

Final reductions

1 NOV - 15 DEC

123 Bethnal Green Road, Shoreditch, E2 7DG

Wed 11am - 6pm

Thurs - Sat 11am - 7pm

Sun 10am - 5pm

LA Store

8406 Melrose Avenue, Los Angeles, California, 90069

Opening times: 
Mon - Sat 11 am - 7 pm / Sun: 11 am - 6 pm

Store phone number: 323-515-8918

Book a styling appointment in our LA store: https://calendly.com/neverfullydressedla/styling-appointment?month=2024-08

New York Store

243 Elizabeth Street, SoHo, Manhattan, New York, 10012

Mon - Sat 11 am - 7 pm | Sun: 11 am - 6 pm

Store Phone number: 646 590 2125

Book styling appointment: https://calendly.com/neverfullydressednyc/

Christmas Eve 24th December: 11am – 4pm

Christmas Day 25th December: Closed

New Years Day 1st January: Closed

UK Store

60 Queen's Rd, Buckhurst Hill, IG9 5BY
(2 min walk from Buckhurst Hill tube)

Opening times: Mon - Sat: 10 am-5 pm / Sun Closed

Store Phone number: 07379 655458

Christmas Eve 24th December: 10am - 3pm 

Christmas Day 25th December: Closed 

Boxing Day 26th December: Closed 

New Years Day 1st January: Closed

East London Pop Up Shop

Back to where it all started! On the last Sunday of every month. Old Spitalfields Market, 16 Horner Square, London E1 6EW

Fenwick Newcastle

You can now shop all things NFD at Fenwick Newcastle!

39 Northumberland St, Newcastle upon Tyne NE1 7AS

Opening Times: Mon, Tues & Sat: 9am - 7pm / Wed & Fri: 9am - 9pm / Sun: 10:30am - 5pm
LOG INTO NFD WHOLESALE Want to stock NFD?

"I have watched them grow over the years and they have not lost their exceptional customer service or become another faceless brand! They cater for all shapes and sizes & ethnicities."

@MICHAELA
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