A feel good, female-founded fashion brand, offering multi-wear styles in inclusive sizing UK 6-28, US 2-24 to celebrate and empower everybody. Available globally and in our flagship London and New York stores.
Never Fully Dressed is more than just a fashion brand. We’re a female-founded community that celebrates and empowers everybody.
We develop all fabrics, design all prints, and are very proud of the integrity of our design process. We inclusively offer all of our ranges in sizes UK 6-28, US 2-24 available globally and stocked in our flagship London and New York stores.
We are passionate about feel good dressing. It is a beautiful tool to empower, and help our community unlock their confidence. We believe in multi-wear product, creating styles with longevity. Our honest price structure signifies the quality of our product whilst maintaining its affordability.
Our customer is our influencer; We value the customers voice in our brand, taking inspiration from their stories and needs.
Charity has always been at the heart of what we do, and our community has enabled us to help so many others…either supporting various causes financially, volunteering, or raising their voice. It is an arm of the brand, that the body would not serve without.
Founded in 2009 by Lucy Aylen, Never Fully Dressed started life as a market stall...
“my grandparents were seamstresses in the East End and my parents were market traders, so I was bought up on the shop floor. My grandad bought me a sewing machine to start making things that I sold at Portobello Road and Spitalfields markets and from there the word-of-mouth buzz grew and so did we.” Lucy Aylen
Our range is made from fabrics that support our journey, taking steps towards a more sustainable future. We are consistently working with our supply chain to expand our offering of materials that will have less impact on the planet. We currently include Recycled Polyester and Eco Vero Viscose fibres in the NFD range which each hold their own benefits.
Recycled Polyester or rPET is made from recycled post consumer waste of plastic bottles, generating less carbon emissions than traditional polyester, using less energy and reducing the impact on the earth’s natural resources.
Eco Vero Viscose is a natural, renewable and biodegradable fibre that is breathable and gentle on skin. It is made from wood pulp derived from sustainably managed forests. In production it has a 50% lower water impact than conventional viscose and up to 50% lower CO2 emissions helping to combat climate change.
We aim to transport as much product as we can by shipping rather than flying to work in a more sustainable way. For AW 79%, of our knit is made using a eco vero Viscose mix.
At NFD we are passionate about the planet and working in respectful ways to honour our collective home. This means thinking beyond our source materials and incorporating sustainable policies into our everyday. For example you might notice that the print placement on your new dress doesn't exactly match the image, thats because we are cutting materials in a way to limit wastage. You may have also noticed upgrades to our packaging, we have opted for more sustainable bags to protect your orders and will continue to reevaluate our shipping and packaging practices to prioritise our planet. We are excited to continue on this journey and share more sustainability milestones with you as we commit to a better future for everyone.
We currently work with four factories, two in the UK and two in China. They are family run and we've grown very close to the lovely families over the years. We visit the China factories frequently to continue to build on our friendship, as well as fully understanding the processes of production and most importantly, to give our customers the best products. Our process is ethical which we are incredibly proud and passionate about it.
Our range is made from fabrics that support our journey, taking steps towards a more sustainable future. We are consistently working with our supply chain to expand our offering of materials that will have less impact on the planet. We currently include Recycled Polyester and Eco Vero Viscose fibres in the NFD range which each hold their own benefits.
Recycled Polyester or rPET is made from recycled post consumer waste of plastic bottles generating less carbon emissions than traditional polyester, using less energy and reducing the impact on the earth’s natural resources.
LENZING™ ECOVERO™ Viscose is a natural, renewable and biodegradable fibre that is breathable and gentle on skin. It is made from wood pulp derived from sustainably managed forests. In production it has a 50% lower water impact than conventional viscose and up to 50% lower CO2 emissions helping to combat climate change.
We aim to ship as much product as we can vs. airing to work in a more sustainable way.
For AW 79% of our knit is made using a LENZING™ ECOVERO™ Viscose mix.
At NFD we are passionate about the planet and working in respectful ways to honour our collective home. This means thinking beyond our source materials and incorporating sustainable policies into our everyday. For example you might notice that the print placement on your new dress doesn't exactly match the image, thats because we are cutting materials in a way to limit wastage. You may have also noticed upgrades to our packaging, we have opted for more sustainable bags to protect your orders and will continue to reevaluate our shipping and packaging practices to prioritise our planet. We are excited to continue on this journey and share more sustainability milestones with you as we commit to a better future for everyone.
Petite: 5'3” and under
Regular: 5'4” and above
Items are sized to fit the following body measurements | SIZE | CHEST | WAIST | HIP | |
---|---|---|---|---|---|
XS | 6 | 80.5cm | 62.5cm | 87.5cm | |
S/M | S | 8 | 83cm | 65cm | 90cm |
M | 10 | 88cm | 70cm | 95cm | |
M/L | 12 | 93cm | 75cm | 100cm | |
L | 14 | 98cm | 80cm | 105cm | |
16 | 104cm | 86cm | 111cm | ||
XL/XXXL | XL | 18 | 110cm | 92cm | 117cm |
20 | 116cm | 98cm | 123cm | ||
XXL | 22 | 122cm | 104cm | 129cm | |
24 | 128cm | 110cm | 135cm | ||
XXXL | 26 | 134cm | 116cm | 141cm | |
28 | 140cm | 122cm | 147cm | ||
30 | 146cm | 128cm | 153cm |
Our size charts are based on the measurements shown. Use a tape measure and these guidelines to determine your size. A friend might come in handy to help you with measuring. If you don't have a tape measure, you can use a piece of string or ribbon and then measure it with a ruler. Please note: garments may vary due to design and manufacturing differences.
Petite: 5'3” and under
Regular: 5'4” and above
SIZE | CHEST | WAIST | HIP | ||
---|---|---|---|---|---|
XS | 6 | 80.5cm | 62.5cm | 87.5cm | |
S/M | S | 8 | 83cm | 65cm | 90cm |
M | 10 | 88cm | 70cm | 95cm | |
M/L | 12 | 93cm | 75cm | 100cm | |
L | 14 | 98cm | 80cm | 105cm | |
16 | 104cm | 86cm | 111cm | ||
XL/XXXL | XL | 18 | 110cm | 92cm | 117cm |
20 | 116cm | 98cm | 123cm | ||
XXL | 22 | 122cm | 104cm | 129cm | |
24 | 128cm | 110cm | 135cm | ||
XXXL | 26 | 134cm | 116cm | 141cm | |
28 | 140cm | 122cm | 147cm | ||
30 | 146cm | 128cm | 153cm |
Our size charts are based on the measurements shown. Use a tape measure and these guidelines to determine your size. A friend might come in handy to help you with measuring. If you don't have a tape measure, you can use a piece of string or ribbon and then measure it with a ruler. Please note: garments may vary due to design and manufacturing differences.
Petite: 5'3” and under
Regular: 5'4” and above
SIZE | CHEST | WAIST | HIP | ||
---|---|---|---|---|---|
XS | 6 | 80.5cm | 62.5cm | 87.5cm | |
S/M | S | 8 | 83cm | 65cm | 90cm |
M | 10 | 88cm | 70cm | 95cm | |
M/L | 12 | 93cm | 75cm | 100cm | |
L | 14 | 98cm | 80cm | 105cm | |
16 | 104cm | 86cm | 111cm | ||
XL/XXXL | XL | 18 | 110cm | 92cm | 117cm |
20 | 116cm | 98cm | 123cm | ||
XXL | 22 | 122cm | 104cm | 129cm | |
24 | 128cm | 110cm | 135cm | ||
XXXL | 26 | 134cm | 116cm | 141cm | |
28 | 140cm | 122cm | 147cm | ||
30 | 146cm | 128cm | 153cm |
Our size charts are based on the measurements shown. Use a tape measure and these guidelines to determine your size. A friend might come in handy to help you with measuring. If you don't have a tape measure, you can use a piece of string or ribbon and then measure it with a ruler. Please note: garments may vary due to design and manufacturing differences.
Petite: 5'3” and under
Regular: 5'4” and above
SIZE | CHEST | WAIST | HIP | ||
---|---|---|---|---|---|
XS | 6 | 80.5cm | 62.5cm | 87.5cm | |
S/M | S | 8 | 83cm | 65cm | 90cm |
M | 10 | 88cm | 70cm | 95cm | |
M/L | 12 | 93cm | 75cm | 100cm | |
L | 14 | 98cm | 80cm | 105cm | |
16 | 104cm | 86cm | 111cm | ||
XL/XXXL | XL | 18 | 110cm | 92cm | 117cm |
20 | 116cm | 98cm | 123cm | ||
XXL | 22 | 122cm | 104cm | 129cm | |
24 | 128cm | 110cm | 135cm | ||
XXXL | 26 | 134cm | 116cm | 141cm | |
28 | 140cm | 122cm | 147cm | ||
30 | 146cm | 128cm | 153cm |
Our size charts are based on the measurements shown. Use a tape measure and these guidelines to determine your size. A friend might come in handy to help you with measuring. If you don't have a tape measure, you can use a piece of string or ribbon and then measure it with a ruler. Please note: garments may vary due to design and manufacturing differences.
Petite: 5'3” and under
Regular: 5'4” and above
SIZE | CHEST | WAIST | HIP | ||
---|---|---|---|---|---|
XS | 6 | 80.5cm | 62.5cm | 87.5cm | |
S/M | S | 8 | 83cm | 65cm | 90cm |
M | 10 | 88cm | 70cm | 95cm | |
M/L | 12 | 93cm | 75cm | 100cm | |
L | 14 | 98cm | 80cm | 105cm | |
16 | 104cm | 86cm | 111cm | ||
XL/XXXL | XL | 18 | 110cm | 92cm | 117cm |
20 | 116cm | 98cm | 123cm | ||
XXL | 22 | 122cm | 104cm | 129cm | |
24 | 128cm | 110cm | 135cm | ||
XXXL | 26 | 134cm | 116cm | 141cm | |
28 | 140cm | 122cm | 147cm | ||
30 | 146cm | 128cm | 153cm |
Our size charts are based on the measurements shown. Use a tape measure and these guidelines to determine your size. A friend might come in handy to help you with measuring. If you don't have a tape measure, you can use a piece of string or ribbon and then measure it with a ruler. Please note: garments may vary due to design and manufacturing differences.
Petite: 5'3” and under
Regular: 5'4” and above
SIZE | CHEST | WAIST | HIP | ||
---|---|---|---|---|---|
XS | 6 | 80.5cm | 62.5cm | 87.5cm | |
S/M | S | 8 | 83cm | 65cm | 90cm |
M | 10 | 88cm | 70cm | 95cm | |
M/L | 12 | 93cm | 75cm | 100cm | |
L | 14 | 98cm | 80cm | 105cm | |
16 | 104cm | 86cm | 111cm | ||
XL/XXXL | XL | 18 | 110cm | 92cm | 117cm |
20 | 116cm | 98cm | 123cm | ||
XXL | 22 | 122cm | 104cm | 129cm | |
24 | 128cm | 110cm | 135cm | ||
XXXL | 26 | 134cm | 116cm | 141cm | |
28 | 140cm | 122cm | 147cm | ||
30 | 146cm | 128cm | 153cm |
Our size charts are based on the measurements shown. Use a tape measure and these guidelines to determine your size. A friend might come in handy to help you with measuring. If you don't have a tape measure, you can use a piece of string or ribbon and then measure it with a ruler. Please note: garments may vary due to design and manufacturing differences.
SIZE | CHEST | WAIST | HIP | |
---|---|---|---|---|
XS | 6 | 76cm | 60cm | 86cm |
S | 8 | 83cm | 65cm | 88.5cm |
10 | 88cm | 70cm | 93.5cm | |
M | 12 | 93cm | 75cm | 98.5cm |
14 | 98cm | 80cm | 103.5cm | |
L | 16 | 103cm | 85cm | 108.5cm |
18 | 110.5cm | 92.5cm | 116cm | |
XL | 20 | 116cm | 96cm | 121cm |
22 | 121cm | 102cm | 127cm | |
XXL | 24 | 126cm | 108cm | 133cm |
26 | 132cm | 114cm | 139cm | |
XXXL | 28 | 138cm | 120cm | 145cm |
Our size charts are based on the measurements shown. Use a tape measure and these guidelines to determine your size. A friend might come in handy to help you with measuring. If you don't have a tape measure, you can use a piece of string or ribbon and then measure it with a ruler. Please note: garments may vary due to design and manufacturing differences.