Lucy, born in 1984 to market traders in East London, began her fashion journey in 2009 when her granddad bought her a sewing machine. She started customising clothing in her parents' attic, selling them at markets like Portobello and Spitalfields, where the brand’s signature multi-wear designs were born.

By 2012, Lucy expanded her inventory with help from a local seamstress and launched the iconic Boob Tee on Instagram.

Spitalfields Market, 2025

More than just a fashion brand. We’re a female-founded community that celebrate and empower everybody.

We design all fabrics and prints in-house, offering inclusive sizing (UK 6–28 / US 2–24) globally and in our London and New York stores. Focused on feel-good dressing, we create versatile pieces that inspire confidence.

Never Fully Dressed has grown rapidly, from celebrity endorsements to global pop-ups, earning recognition for inclusivity and sustainability. Now 17 years on, with UK and US flagship stores and Drapers ‘Womenswear of the Year’ 2024, we’re excited for what’s next.

“My grandparents were seamstresses in the East End and my parents were market traders, so I was brought up on the shop floor. My grandad bought me a sewing machine to start making things that I sold at Portobello Road and Spitalfields markets and from there the word-of-mouth buzz grew and so did we.”

Lucy Aylen, CEO & Founder

Our Community

A brand powered by women, made for women.

Community has always been at the heart of Never Fully Dressed. We value the customers voice in our brand, actively encouraging discussions and organising in-person events to take inspiration from their stories and needs.

Our charity partnerships are a key part of our community engagement. Over the past years we have supported several charities through the sale of our Charity T-shirts raising over £60,000.

Visit us in store

WE WON! ‘Womenswear brand of the year'

“This business is making wonderful progress with a strong brand identity and clear handwriting. The energy behind the brand is infectious, creating a brilliant community of women, led by a passionate female founder.” Drapers Award Judges