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Do good, Feel good
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  • our feel-good prints and multi-way pieces are designed in-house with care and creativity, with an extended size range that celebrates every size, shape and age.

  • Community is at the heart of NFD. From supporting charities and hosting events to openly sharing our sustainability journey, we’re committed to creating positive change together.

  • For us, sustainability is about People and Planet — from the partners who make our clothes and our in-house team, to the community who wear and champion NFD.

    Our sustainability mission is to create positive social and environmental change through continuous improvement, collaboration, and transparency.
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      Our founding story

      Founded by Lucy Aylen in 2009, Never Fully Dressed started as a market stall in East London where Lucy sold customised clothing creating the brands signature multi-wear designs.

      By 2012, Lucy expanded her offering whilst launching the iconic Boob T-shirt supporting Mind charity. Today Never Fully Dressed designs are created in-house offering sizes UK 6-28 sold globally online and in the brands London and New York stores. Continuing to centre around community with charity support being key, Never Fully Dressed collaborates with Mind and Choose Love as ongoing partnerships

      Never Fully Dressed has grown rapidly from brand collaborations, community events, and pop-ups earning recognition for inclusivity through feel-good dressing. Now 17 years on with increased retail presence and Drapers ‘Womenswear brand of the Year’ in 2024 we are excited for what’s next

      Charity Partners
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      Our Values

      How we show up. How we work. How we lead
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      We approach everything with 

      honesty, transparency and respect.

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      We have a growth mindset, personally and professionally, approached through innovative and progressive thinking.

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      We are an interconnected team 
      and support each other.

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      We are grateful for each other, 
      our relationships, our communities and opportunities.

      • Why NFD?

        At NFD, your ideas are heard. We’re collaborative, open-minded and encourage you to bring your point of view, challenge how we do things and help shape what comes next.

        From our East London beginnings to a growing international brand, we’re continuing to evolve across the UK, US and beyond. You’ll have the opportunity to work on projects and launches that reach our global community, while still being part of a close-knit team.

      • As NFD grows, we want our people to grow with us. There’s space to take ownership, learn new skills, explore different areas of the business and shape your career.

        We move quickly, stay proactive and get stuck in together. Our culture promise is simple: DO GOOD, FEEL GOOD — be supportive, honest, collaborative and always willing to show up for each other.