Reports to: Product Director
Hours: Full Time 9am to 5.30pm
Contract: Permanent
Location: Loughton, Essex (with Fridays working from home)
WHAT YOU’LL BE DOING
As Senior Buyer, you will lead the buying strategy across key product categories, balancing trend, customer insight, and commercial performance to build collections that deliver growth across all channels and markets.
You’ll be highly analytical, product obsessed, and thrive in a fast-paced entrepreneurial environment where agility and innovation are key. With a strong understanding of the customer and market, you’ll confidently make decisions that drive profitability while protecting the creativity and DNA of the brand.
YOU’LL BE RESPONSIBLE FOR
•Leading the buying strategy across key womenswear categories, ensuring alignment with business goals and growth plans
•Building commercially successful collections through detailed sales analysis, customer insight, and trend awareness
•Managing the product lifecycle from initial concept and selection through to launch and trade performance
•Collaborating closely with Design to shape balanced, trend-led, and commercially strong ranges
•Driving category performance through strategic planning, forecasting, and in-season trading actions
•Identifying opportunities for growth across global markets, ecommerce, wholesale, and retail channels
•Developing and maintaining strong supplier and factory relationships to ensure best product, pricing, and delivery outcomes.•Negotiating cost prices and managing margins in line with company targets
•Working closely with Merchandising to review sales performance, stock levels, and OTB management
•Using data, customer behaviour, and market trends to inform buying decisions and react quickly to trade
•Presenting range plans, trade reports, and seasonal strategies to senior leadership
•Supporting and mentoring junior members of the buying team, helping to create a collaborative and high-performing environment
•Continuously reviewing competitors and market trends to keep Never Fully Dressed ahead of the curve.
WHAT WE’RE LOOKING FOR
•A highly commercial Senior Buyer with significant experience within fashion retail or a fast-paced fashion brand
•Strong womenswear product knowledge with a passion for trend-led, feel-good fashion
•Proven ability to drive sales, profit, and category growth through strategic buying decisions
•Strong analytical and numerical skills with confidence interpreting data and making commercially informed decisions
•A deep understanding of the Never Fully Dressed customer and brand positioning.•Experience managing critical paths, supplier relationships, and product development processes
•Excellent negotiation and influencing skills.•Strong understanding of global fashion trends and the wider competitive landscape.•A proactive, entrepreneurial mindset with the ability to thrive in a scaling business
•Exceptional organisational skills with the ability to manage multiple priorities in a fast-moving environment
•Strong communication and collaboration skills across cross-functional teams
•Previous experience working closely with e-commerce and international growth strategies is highly desirable
•Confident using buying systems, Excel, and trading reports to drive decisions and performance.